These Crumbl Pink Velvet Cookies are soft, vibrant, and oh-so-delicious! With a rich chocolate flavor and a hint of cream cheese frosting, they are a sweet treat that’s hard to resist.
Every bite feels like a special occasion! I love how the pretty pink color brightens up any dessert table and makes everyone smile. Perfect for sharing or keeping all to yourself! 😉
Key Ingredients & Substitutions
White Cake Mix: This is the base of your cookies. You could use a gluten-free cake mix if needed. I like Pillsbury for its consistency, but any brand will do. You can also make your own cake mix from scratch if you’re feeling adventurous!
Egg: This adds moisture and binds everything together. If you need an egg substitute, consider using 1/4 cup of unsweetened applesauce or a flax egg (1 tablespoon ground flaxseed mixed with 2.5 tablespoons water).
Vegetable Oil: Oil keeps cookies moist. Olive oil can be a healthy substitute, though it may slightly change the flavor. Melted coconut oil is another good option!
Pink Gel Food Coloring: This gives the cookies their vibrant color. Gel food coloring works best, but if you’re in a pinch, paste or liquid food coloring will work, just use less to avoid affecting the dough’s consistency.
How Do I Make the Perfect Cream Cheese Frosting?
The secret to creamy frosting is to soften both the cream cheese and butter. Take them out of the fridge at least 30 minutes before mixing. Start by beating the cream cheese alone until smooth, then add butter. Gradually mix in powdered sugar to avoid a sugar cloud!
- Beat cream cheese until smooth.
- Add softened butter and mix until combined.
- Gradually add powdered sugar and vanilla. Beat until fluffy.
For a touch of flavor, consider adding a pinch of salt to balance the sweetness. This simple technique elevates your frosting!

How to Make Crumbl Pink Velvet Cookies
Ingredients You’ll Need:
For the Cookies:
- 1 box (15.25 oz) white cake mix (such as Pillsbury)
- 1 large egg
- 1/3 cup vegetable oil
- 1/2 teaspoon vanilla extract
- 1/3 cup white chocolate chips
- Pink gel food coloring (about 1-2 teaspoons to achieve desired color)
For the Frosting:
- 4 ounces cream cheese, softened
- 1/4 cup (4 tablespoons) unsalted butter, softened
- 1 cup powdered sugar
- 1/2 teaspoon vanilla extract
For Decoration:
- Pink and white sprinkles
How Much Time Will You Need?
This recipe takes about 15 minutes to prepare and around 10-15 minutes to bake. You’ll want to set aside an additional 30 minutes if you decide to chill the cookie dough. Overall, you can expect to enjoy these delightful cookies in about an hour!
Step-by-Step Instructions:
1. Prepare the Cookie Dough:
In a medium bowl, combine the white cake mix, egg, vegetable oil, and vanilla extract. Stir everything together until you have a smooth cookie dough. Gradually add pink gel food coloring, mixing until you reach your desired shade of pink. Finally, fold in the white chocolate chips for some added sweetness in every bite!
2. Chill the Dough (Optional):
For the best cookie texture, place the prepared dough in the refrigerator for about 30 minutes. This helps the cookies keep their shape while baking, resulting in a chewy and soft texture.
3. Preheat the Oven:
While your dough is chilling, preheat your oven to 350°F (175°C). Don’t forget to line a baking sheet with parchment paper to prevent the cookies from sticking!
4. Form Cookies:
Once the dough is chilled, use a cookie scoop or a spoon to form dough balls that are roughly 1.5 inches in diameter. Place them evenly spaced on your baking sheet, giving them room to spread during baking.
5. Bake the Cookies:
Bake the cookies in your preheated oven for 9-11 minutes. You’ll know they’re done when the edges are set, but the centers still look soft. Take them out and let them cool completely on a wire rack.
6. Make the Frosting:
In a medium bowl, beat the softened cream cheese and butter together until the mixture is smooth and creamy. Slowly add the powdered sugar and vanilla extract, beating until it’s fluffy and delightful!
7. Assemble the Cookies:
Take one cookie and spread or pipe a generous amount of the cream cheese frosting on the bottom. Place another cookie on top to create a delicious sandwich. Repeat for the remaining cookies!
8. Add Sprinkles:
If you’re feeling festive, top each cookie sandwich with a little extra frosting and sprinkle with pink and white sprinkles for that fun, finishing touch!
9. Serve and Enjoy:
These scrumptious cookies are best enjoyed the same day they are made, but they can be stored in an airtight container in the refrigerator for up to 3 days. They’re sure to be a hit at any gathering or simply as a sweet treat for yourself!
These Crumbl Pink Velvet Cookies have a delightful chewy texture and a tangy-sweet frosting, making them taste just like a pink velvet cake but in cookie form. Perfect for parties, celebrations, or just indulging your sweet tooth!
Can I Use a Different Type of Cake Mix?
Absolutely! While white cake mix gives the cookies a light flavor, you can experiment with a vanilla cake mix or even chocolate cake mix for a different twist. Just keep in mind that it may change the overall taste and appearance.
How Should I Store Leftover Cookies?
Store any leftover cookies in an airtight container in the refrigerator for up to 3 days. If you want to keep them longer, you can freeze the cookie sandwiches for up to 3 months—just wrap them tightly in plastic wrap and place them in a freezer bag.
Can I Make These Cookies Without Cream Cheese Frosting?
Yes! If you prefer, you can skip the cream cheese frosting and simply sprinkle powdered sugar on the top or use a store-bought frosting. You could also try a buttercream or whipped cream for a simpler alternative!
What if My Dough is Too Sticky?
If your dough is too sticky to handle, it’s okay! You can add a little more cake mix (1-2 tablespoons at a time) until it reaches a workable consistency. Just be careful not to overmix!


