Ingredients
Equipment
Method
Prep oven and pan
- Preheat oven to 350F and grease a 9x13 pan.
Make the streusel
- Cut cold butter into flour, brown sugar, and cinnamon until crumbly, with visible small butter pieces.
Mix the cinnamon layer
- Stir together brown sugar, cinnamon, and melted butter until it forms a thick, sprinkleable mixture.
Mix the pumpkin cake batter
- Beat butter and brown sugar until smooth.
- Add eggs, pumpkin puree, sour cream, and vanilla, then beat until the batter looks uniformly orange and glossy.
- Fold in the dry ingredients just until no dry flour streaks remain.
Assemble and bake
- Spread half the batter into the greased 9x13 pan and level the surface.
- Drizzle the cinnamon layer over the batter in an even layer.
- Add the remaining batter and spread to cover the cinnamon layer.
- Top generously with streusel so the surface is fully covered with crumbs.
- Bake for 45-50 minutes at 350F until a toothpick inserted in the center comes out clean and the top is golden-brown.
Notes
For the best streusel texture, keep the butter cold and work the crumb mixture just until it turns sandy and clumpy. Store covered at room temperature up to 2 days or refrigerate up to 5 days; reheat individual slices in the microwave. Freezing is yes—wrap cooled pieces and freeze up to 2 months, then thaw overnight in the fridge. For a dairy-reduced option, use dairy-free butter and sour cream-style substitute in equal amounts.
